The Real Problem Isn’t Lack of Talent, It’s Lack of Discovery

Africa Is Full of Talent

From cities to small towns, Africa is rich with creative skill.
Yet many creatives remain unseen, underpaid, or overlooked.

This is not because they lack ability — but because discovery is broken.

The Referral Trap

Most opportunities flow through:

• Personal networks

• Word of mouth

• Closed circles

While referrals help some, they exclude many talented creatives who don’t have access to the “right” networks.

Why Marketplaces Alone Don’t Work

Many platforms attempt to connect creatives and clients, but fail because:

• There’s no standard identity

• Trust is unclear

• Quality is hard to evaluate quickly

Without identity, discovery doesn’t scale.

Discovery Needs Structure

For discovery to work, clients need:

• Clear creative profiles

• Consistent presentation

• Signals of credibility

Creatives need:

• Visibility

• Fair access

• Control over how they are presented

Where Shyne Fits In

Shyne is building the identity layer first and the marketplace second.

By standardizing creative identity, discovery becomes faster, fairer, and more trustworthy for everyone.

This is how creative economies grow.